Aug 27, 2009

Aishwarya Rai Opens Longines Store In Hyderabad - Photo Gallery

Longines, the famous Swiss watchmaker has opened a new shop-in-shop devoted exclusively to its watches, at Kamal Watch Company in Banjara Hills. Longines Ambassadress of Elegance Aishwarya Rai Bachchan was keen to celebrate the occasion with members of the press and public.

Longines Asia Pacific Sales Manager, Claude Jaunin said: “we are delighted to open a new window for our patrons in Hyderabad. We are very positive about our partnership with Kamal Watch Company. I am sure it will be a mutually beneficial association”.

A contemporary environment in which Longines design philosophy is evident in every detail, the place offers a perfect setting for the presentation of the highly acclaimed Longines collection to the Indian Public.

Admiring her Conquest Ceramic timepiece, Longines Ambassadress Aishwarya Rai Bachchan commented: ‘This series is designed for those who push themselves to the limits...perpetuate the spirit of adventure, to discover new horizons, to dare to go farther than others. Clearly they are very inspiring”.

The Longines Conquest is the quintessential expression of the brand’s sporting elegance. Special attention has been paid to the aesthetics of the bezel, the cabochon crown and the links, all made of ceramic. This exceptional material combines timeless glamour with novel technical features. As a subtle marriage of steel with ceramic, performance with elegance, the Longines Conquest includes technical characteristics that meet the requirements of the most demanding sportsmen and women. Both sober and sophisticated, this model is guaranteed to be noticed at the most fashionable soirees.

It is in this spirit and bearing in mind the brand’s own heritage, that Longines has designed the models in the Conquest line. Its aim is to seduce today’s sportsmen and women, who concentrate on efficiently and performance without sacrificing elegance. The subtle balance between ceramic and steel is a perfect allegory of this spirit.

Priced at Rs 35,500, the expert craftsmanship of this blend of ceramic and steel illustrates the philosophy and attitude of Longines in associating with elegance and performance.

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