Feb 28, 2014

Rajamouli's Baahubali Team Starts New Campaign 'Star of the Week'

Director SS Rajamouli has set several new trends and practices with his unique way of making period-drama Baahubali featuring Prabhas Varma, Rana Daggubati and Anushka Shetty in lead roles. His team has now started a campaign called 'Star of the Week' to reward those who have constantly shown their commitment towards the making of this most-talked about Telugu film, which will release in 2015. This week, SS Rajamouli has honoured three background artists named Ghouse, Lagaan and Srinu for their hard work. A statement on Baahubali official Facebook page reads, "Last week, when there was an internal shortage of manpower, these three artists stepped up to make sure shoot started on time. Not only did they dress themselves up early, they helped the costume department in dressing up the remaining 350-400 artists."

The post read further, "This is usually a tough job as it involves dealing with tying shoes using pieces of cloth, necklaces, amulets and other jewelry items, thereby saving the day." Besides this, the Baahubali team has also decided to release a bulletin every week announcing the developments on the project. Touted to be Rs 100 crore project, the film is jointly produced by Shobu Yarlagadda, Prasad Devineni and K Raghavendra Rao.