Among 170-odd films released till 7.12.2013, only 12 to 14 films were either smashing hits, hits and average grossers, while more than 140-odd films were disasters and left more than 70-odd producers struggling for existence, while few big ones are trying to survive by chasing stars for dates, so it was a bad show at the box office and its becoming difficult to draw in Telugu audience.
It was 'Atharintiki Daredi' which stood tall in this year with 85-crore plus, while other films that touched 40 crore mark were-Mirchi, Badshah, Nayak, Seethamma Vakitlo, whereas Gundejari Gallanthaiyinde and Balupu crossed 22 crores, while Prema Katha Chitram, grossed 15 crores and films like Tadaka, touched 10 crore mark and even small movies like 'Swamy Ra Ra' ( 7 crores) 'Anthakamundhu Aa Tharvatha' and Adda ( 3 to 4 crores) but industry sank deeply under the heap of 100-odd flops.
However, lacklustre performance of few star films shook the industry and blew the lid and exposed that they no more 'so called' bankable stars since their films fell short of their production cost by a big margin- 'Ramayya Vasthavayya ( 19 crores out of 35 crores), Shadow ( 12 crores out of 30 crores), Greekuveerudu (10 out of 22 crores), Iddarammayilitho (22 out of 33 crores), Toofan (10 out of 60 crores), Masala (10 out of 24 crores), Bhai (12 cores out of 25 crores) Sahasam (5 out of 11 crores) and the list is endless.
Even though films like Balupu and Badshah were hits, but producers lost Rs. 8 to10 crores respectively, for going over budget. The heap of flops include- Ongole Gitta, Mr. Pellikoduku, Jaffa, Jabardast, Gauravam, Arvind 2, Chamak Challo, Back Bench Student, Potugadu, Sukumarudu,Pavitra, Chandi, Varna etc, etc, we have to stop, otherwise, we will be left with no space).
'More than Rs. 300 crores has been lost in the drain in 2013 because of poor scripts, spiraling salaries of stars, technicians and rampant piracy and most importantly Telugu audience are unwilling to digest crap in the name of star movies and even thumbed down new-age small movies, if they lacked novelty and even the 60-days bandh in Seemandhra added to producer's woes as it dented collections of many films, its definitely worst years for T-town box office, its time filmmakers, think out of the box or would perish further' says a top producer.