Jan 19, 2008

Satellite Rights: A Boon For Producers

Satellite rights have turned out to be money-spinners for Tollywood producers these days. POSANI KRISHNA MURALI's latest film Apadamokkulavadu that bombed at the BO, sold its satellite rights for a whopping Rs 70 lakh. The amount is half of the film's budget. Now, the latest in the line is Mr. Medhavi, a NEELAKANTA-directed film, starring RAJA and GENELIA. With its release set for next week, the film's satellite rights were sold for Rs 1.25 crore. Neelakanta's former hit-image with Missamma and Genelia's glamour seems to have worked well for the film's business.

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