The Telugu industry too like Bollywood is going corporate. The film "Athidhi" it is said would be promoted by UTV. The film stars Mahesh Babu and Amritha Rao and is directed by Surender Reddy. It is widely believed that Mahesh has signed a three film contract with UTV. This is a good sign of the film world going corporate. It will professionalize film making in the south too-Telugu Cinemass.
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