The audio rights for the Ram Charan Teja film "Chirutha'" were sold for a whooping 90 Lakh it is rumored. The initial offer for the audio rights were offered to Supreme audio, but that company developed cold feet because it felt the rate was too high. Aditya on the other hand seems to feel that the sales would bring in some profits, and so it picked the rights. The only threat they perceive is piracy-Telugu Cinemass.
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